We make high-performance golf apparel for players who take accuracy seriously and take themselves a little less so. Athletic, durable, expressive. Bold and brash where it should be, and built to move through a full swing without asking permission.
"Hittemstraight" is one of the most commonly used adages in the world of golf. As you leave the clubhouse, it's mentioned as part encouragement, part warning but always with sincerity. You say it on the first tee to someone you've known for years and someone you just met on the driving range.
HITTEMSTRAIGHT is a lifestyle that's built around that moment — the handshake before the round, not the trophy after it.
OUR EVOLUTION
HITTEMSTRAIGHT started in 2020 as an idea on a beach in San Diego, California. The founder had a simple premise: always be straight in life, never waver from your path, and execute with accuracy. The first hats carried the label "San Diego, circa 2020," and they still do.
Men's HittemStraight Tracer Hoodie
HS Women's Skorts and Polos
Men's HittemStraight Tracer Polo
The idea became a company — Hittemstraight LLC — in 2024. Every piece is designed in San Diego, manufactured by our partners overseas, and shipped to golfers nationwide from our home base in San Diego.
Limited Edition Polos
HittemStraight, Avoid obstacles
Women's HittemStraight Tracer one piece
Coming to a pro shop near you!
Custom Fitting, sleek design
From runway to the Fairway
Beautiful Courses, Beautiful Clothing
Get in touch — Questions about fit, an order, or wholesale for your course or company: info@hittemstraight.com, or use the contact page. Remember, Always HittemStraight!
